Submitting articles to Ezine Articles (ezinearticles.com) was an effective strategy for affiliate marketers and as a form of website promotion and traffic acquisition a couple of years ago.
But not anymore.
What is Ezine Articles?
Ezine articles (http://www.ezinearticles.com) is the leading article directory site on the internet. Many people who strive to start an online business or work from home have been told by various internet marketing forum members that submitting articles to EzineArticles.com and Go Articles (goarticles.com) still works.
Warrior Forum members like Alexa Smith, Paul Uhl, Annie Pot, and others continue to argue, despite all of the available data, that submitting articles to Ezine Articles.com is a good strategy.
They claim that your articles will be picked up by other webmasters to republish on their websites leading to increasing traffic, back links, and further opportunities to have your content syndicated.
This is complete bull.
Very, very few self-respecting webmasters with websites or blogs worth a lick are taking content from EzineArticles.com.
And to make matters even worse, the traffic figures for Ezine Articles are truly appalling now after algorithm updates by Google such as Panda and Penguin.
Below you will discover why this is completely wrong, misguided and harmful to your efforts to make money online
Ezine Article Submission
The ludicrous strategy of submitting articles to EzineArticles.com espoused by Alexa Smith involves submitting articles to Ezine Articles and hoping that other webmasters will pick up your content and publish it on their sites.
This theory, without a shred of evidence or proof of success, is trumpeted as "article syndication".
There has been considerable debate in internet marketing circles as to the value of this strategy with chancers like Smith, Pot, Uhl, and others claiming astounding levels of success.
However neither Annie Pot (who incidentally offers a service of writing and submitting articles to Ezine Articles to allow you become a Platinum member) nor Paul Uhl (who incredibly claims to be making $500,000,000 per annum from affiliate marketing) nor Alexa Smith (who has a colourful history of operating fake accounts and stealing photos from Eastern European dating sites) have shown a single scintilla of evidence of success.
Opponents of this strategy, who actually understand and read Google's guidelines about search engine optimization, have known for a long time that it was an ineffective waste of time.
Ezine Articles Seo
However even opponents up to now have not claimed in any large numbers that the strategy could actually harm your website and claimed some seo benefits.
However Google Webmasters employee has confirmed in 2012 that submitting articles to EzineArticles.com will see your site rankings drop and fall foul of Google's rules that you do not try to manipulate page rank.
John Mu is a Google employee, a Webmaster Trends Analyst at Google Switzerland, and moderator of one of the forums at Google Webmaster Central.
In this thread on the Google Groups Webmaster Forum for the first time, Mu confirms to a questioner that one of the causes of her website domain being penalized is the presence of backlinks from sites like Ezine Articles.com.
He even goes so far as to give him/her a link to the article in question.
Here is a link to the article: http://ezinearticles.com/?A-Guide-To-Using-Twitter-For-Marketing-Your-Business&id=5363564 It is not actually a bad article but the very existence of this article and backlinks back to the questioners site is what causes the harm in Google's eyes.
Because it breaks one of the cardinal rules of Google webmaster guidelines-the attempt to manipulate page rank or popularity by obtaining forced or contrived back links.
Can you imagine the damage caused to your site by multiple, even hundreds, articles from article directories like EzineArticles.com, GoArticles.com, ArticlesBase.com etc.
Ezine Articles High Page Rank
Many people who engage in article marketing are under a very mistaken idea that because EzineArticles.com is a "high page rank site" that there must be huge benefits from a search engine optimization perspective to submitting articles and getting backlinks from this directory.
Sadly, this is a big mistake.
Because the fact that the home page of EzineArticles.com has a high page rank (page rank 6) does not mean you will see any benefit when you submit your articles.
Let me explain: your article will be published on a brand new page with no page rank whatsoever. Only if your article was planted on the home page of the site would you see any seo benefit.
Regrettably, this does not happen.
As explained on this page already, you will see very little traffic to your article and the viewing figures have fallen drastically.
You will also obtain little or no seo benefits.
And as outlined above Google is now penalizing sites which attempt to manipulate search engine rankings through article marketing on article directories.
Ezine Articles Traffic Plummets
The viewing figures for articles submitted to EzineArticles.com are truly appalling. Even for people like Alexa Smith, who writes under the name of Yuliya Miranova, and Anne Pottinger, who are huge proponents and supporters the figures are truly abysmal.
And recently someone who has relied on writing articles for EzineArticles.com, Steve Wagenheim, has confessed quite openly that it is no longer a successful strategy.
For example Anne Pottinger has 24 published articles since 2005 with 8194 views in that time.
This works out at an appalling 48 views per article per year. You can take a look yourself here:http://ezinearticles.com/?expert=Anne_Pottinger
And Alexa Smith, posing as a Russian girl Yuliya Miranova, has published 10 articles with total views at 554. This equates to 55 views per article but this is over a 2 year period.
Take a look yourself if you want..http://ezinearticles.com/?expert=Yuliya_Mironova
So annually her articles have been viewed an average of 27 times per year.
And these figures were mainly generated in the period prior to the Panda and Penguin algorithm changes which has seen Ezine Articles traffic fall even lower.
Steve Wagenheim-Ezine Articles Expert Author
Steve Wagenheim, a prolific author on EzineArticles.com, has recently felt the cold winds of change blowing across the article marketing landscape.
Once successful (at least according to Steve) he now openly admits to struggling with the article marketing strategy which worked well in the past.
Wagenheim's difficulties in coming to terms with Google downgrading article marketing directories and it's poor view of submitting multiple copies of the same article to article directories and across the internet is looked at in this useful little post.
One of the principal reasons whey Google has devalued so heavily article directory sites like EzineArticles.com, ArticlesBase.com, GoArticles.com is because they don’t provide a good user experience for visitors.
The content on these article directories tends to be repetitive, similar articles which are written to target one or two key phrases and which essentially say the same thing.
A good example of this rubbish is Timothy Nagley, also known as Alexa Smith of the Warrior Forum, also known as Yuliya Miranova of the now defunct TheNetworkingMarketingForum submitting articles about network marketing to EzineArticles.
This page has Yuliya Miranova’s record of submissions.
You will see that all ten articles submitted contain the phrase “network marketing” in the title; 3 of them have “network marketing” and “lead generation” in the same title.
All of these articles could have been condensed into one comprehensive article and led to a good visitor experience. Instead the reader has to read ten articles with different titles saying pretty much the same thing.
This is why Google hammered article directory sites with updates like Panda and Penguin.
Authority Content-The Solution
Regardless of what your views of Google are, the reality is that Google controls in excess of 70% of internet search.
If you want to rank well and provide a good user experience, then you have to do better than the type of rubbish you will see on EzineArticles.com from Alexa Smith posing as Yuliya Miranova.
You really do need to provide authority content.
Click here to have a chance of making some money online; there is no guarantees of success.
Coincidentally if you take a look at the article entitled “Network Marketing in a Recession” you will see this phraseology towards the end of the article:
Those of us with already-secure, growing businesses…
If you spend any time on the Warrior Forum reading Alexa Smith’s posts about article syndication you will note the same phraseology repeated time and time again. It goes like this:
“those of us successful article marketers/affiliate marketers/content syndicators” etc. etc.
This is a clever, psychological ploy to make you feel that there is a group of people “in the know”, that if you don’t do what they suggest you will always be “on the outside” looking in.
My advice is not to fall for this psychobabble bullshit.
If Alexa Smith aka Yuliya Miranova was alredy a successful marketer with “a secure, growing business” why is he/she/it making the same claims a few years later in relation to article syndication/article marketing/ezinearticles.com.
Do yourself a favour-check out Yuliya’s statistics on EzineArticles.com and you can deduce for yourself how “successful” he/she/it actually was.
Prior to landing on the Warrior Forum, complete with new stolen photos from Eastern European dating sites.
Submitting Articles to Article Directories-A Good Strategy?
Submitting articles to article directories is, quite frankly, a waste to time nowadays. And it matters not one jot whether you publish the article on your own site first or not.
There are no known or apparent benefits of pursuing an article marketing strategy which involves you submitting perfectly good content to article directories to boost their Adsense income.
And which ultimately can harm your site as pointed out by John Mu of Google above.